The Super Bowl is in the history books and the Philadelphia Eagles are the world champions for the first time in team history, but they were not the only ones to make news during the game.

As usual the advertisements were a major part of the game and drew a pointed response from social media. In particular, the ad from cellular telephone company T-Mobile had conservatives outraged.

The company made it known that it has taken the side of progressives in the battle for the soul of America.

The ad showed two babies who, the company believes, will grow into adulthood in a more progressive America.

“Welcome to the world, little ones. Yeah, it’s a lot of take in. But you come with open minds and the instinct that we are equal,” narrator Kerry Washington said as “We are equal” appeared on the screen.

“Some people may see your differences and be threatened by them,” the ad continued. “But you are unstoppable. You’ll love who you want, you’ll demand fair and equal pay, you will not allow where you come from to dictate where you’re going. You will be heard, not dismissed, you will be connected, not alone. Change starts now.”

The company took heat on Twitter for the statement.

Thanks T Mobile for politicizing the Super Bowl and for perpetuating the non-existent wage gap myth! #SuperBowl

— Charlie Kirk (@charliekirk11) February 5, 2018

Ugh, awful @TMobile ad. That was ok to run but not the AmVets ad? ? #SuperBowl

— Dana Loesch (@DLoesch) February 5, 2018

The irony of that @TMobile ad, is it uses the talking points of a worldview that is fine with killing every single one of those babies before they’re born.

— Steve Deace (@SteveDeaceShow) February 5, 2018

That “change starts now” commercial with babies for T mobile was disgusting. It was straight up brain washing.

— Owen Benjamin ? (@OwenBenjamin) February 5, 2018

Hey, T Mobile thx for the morals lecture. Now blow me.

— Nick Di Paolo (@NickDiPaolo) February 5, 2018

Worst commercial award: @TMobile by far.

Americans are tired of people politicizing sports. It’s one area where Americans can come together and @TMobile says nope.

It will backfire on them.

— Dr. Milton Wolf (@MiltonWolfMD) February 5, 2018

Smart move by @TMobile to go into the social justice business. They absolutely sucked as a cellular company.

— Dan O’Donnell (@DanODonnellShow) February 5, 2018

So @TMobile decided to promote social justice instead of cell service. What sad pandering to the Left. #SuperBowl

— Mark Dice (@MarkDice) February 5, 2018

Two thumbs down for T Mobile’s lame SJW commercial. #SB52

— Amanda Prestigiacomo (@AmandaPresto) February 5, 2018

And that Super Bowl commercial just got me to cancel my @TMobile account. Stop preaching with your fake virtue-signaling… pic.twitter.com/n75Yergvyb

— Paul Sacca (@Paul_Sacca) February 5, 2018