Beyond E3: Blockchain Gives Indie Developers A Fresh Opportunity
What’s The Big Deal About E3?
The Electronic Entertainment Expo (E3) is a yearly video game convention which has been running yearly since its inception in 1995. It gives corporate gaming publishers a platform to highlight upcoming AAA titles (Triple-A). Games featured at E3 benefit from a high development budget, huge production teams, and are expected to be among the best selling games at the time of their release.
The 25th E3 came to a close on June 14th. Among the most anticipated games featured from this year’s conference are The Last Of Us 2, Death Stranding, Assassins Creed Odyssey, Beyond Good and Evil 2, Starlink: Battle for Atlas, and many others.
Last year the video game industry recorded approximately $36 billion in revenue within the United States.
How Can Hyperbridge Help Indie Developers?
Since the release of Steam in 2003, indie developers have been able to find more exposure without spending a great deal of their capital on marketing. However, innovative blockchain technology is giving independent studios another outlet to secure funding and showcase their games.
Hyperbridge wants to help indie PC developers grab a greater portion of the video game market share from AAA studios:
Economic systems should not hinder, undermine, and suffocate, but should instead serve creators by facilitating and supporting their diverse choices, undertakings, and aims. Guided by this belief, it’s Hyperbridge’s mission to build better economies, to initialize a new economic structure that serves and empowers creators of products and services. We aim to achieve this through our adaptive digital distribution platform, BlockHub.
The company continues, “BlockHub implements blockchain technology and decentralized organizational processes in order to bring creators and users together in an efficient, fair, and collaborative environment.”
Hyperbridge also details how BlockHub will differ from the popular Steam platform:
BlockHub’s first micro-economy will focus on the vibrant indie games scene. BlockHub is similar to Steam by Valve in that it is a marketplace, interface, and digital distribution platform, where users can search, purchase and download apps & games.
Where BlockHub differentiates itself from conventional distribution platforms is in its use of decentralized protocols, which enable BlockHub to solve many of the problems that currently plague the indie game environment.
The issues they feel BlockHub will be able to solve are insufficient opportunities for creativity and ingenuity, ensuring a fair and sustainable marketplace for developers, and maintaining quality control. BlockHub will use the Hyperbridge token (HBX) as currency on the platform.
The Future Of Gaming
The global video game market is expected to reach approximately $138 billion in revenue during the 2018 calendar year. Amounting to over a $16 billion increase over the previous year.
While E3 will continue to feature AAA games, it’s possible that new conferences could spring up to feature indie developers. There are numerous regional gaming conferences around the world, but none come close to having the prestige and media attention of E3.
It’s possible with innovations in blockchain gaming that additional conventions arise which cater to lower budget studios, giving them additional exposure in a booming industry.