‘One Love’ to be Reimagined, Benefiting Children Affected by COVID-19
The classic reggae anthem by Bob Marley will be reimagined to benefit children who are affected by the global pandemic, with proceeds going towards UNICEF.
According to a UNICEF press release, members of the late reggae singer’s family will retool his iconic song “One Love” to support UNICEF’s Reimagine campaign “to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.”
Along with members of the Marley family, the new version will feature musicians across the globe, artists from conflict zones around the world, and children living in vulnerable communities.
Marley’s music has often been socially conscious and political, such as the hits “War” and “Redemption Song”. “One Love” was originally recorded in 1977 by Bob Marley and the Wailers, and was a paean to peace, equality and unity, which UNICEF believes is relevant to their cause.
“One Love speaks directly to one key truth about this pandemic: Our best hope to defeat COVID-19 and to reimagine a more equal, less discriminatory world for children is through global solidarity and co-operation,” said UNICEF Executive Director Henrietta Fore, in the press release. “We are delighted that the Marley family along with Pandora have lent their generous support, creativity and love to help the most vulnerable children.”
UNICEF will use proceeds from the song to provide essentials to victims of COVID-19 — such as soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families as well as support near-term recovery efforts.
COVID-19 has upended the lives of children around the world, exposing inequalities in communities including here in the U.S. — based on racial and socioeconomic factors. UNICEF estimates that 6,000 children could die everyday from preventable causes over the next six months – the vast majority (over 90 per cent) from lower income countries – as the pandemic continues to disrupt services. COVDID-19 has resulted in school closures, food shortages, limited access to basic healthcare, and disruptions to medical supply chains — all of which impacts the health and safety of children.
UNICEF’s Reimagine campaign was launched in response to this — to appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19.
Social networking service TikTok will also host a special event and public challenge for fans around the release of the new song on July 17. Additionally, jewelery brand and UNICEF global partner Pandora will match every dollar donated by the public to “One Love”, up to the value of $1 million — from July 9 through August 31 of this year.
Visit unicef.org/one-love for further information and to donate.