Youtube Steps Up its Content and Efforts While the World is in Quarantine
Youtube is promoting the hashtag #StayHome for the past several weeks as part of a global campaign urging people to stay home and watch videos during the COVID-19 pandemic.
With much of the world staying home to avoid the spread of coronavirus, online platforms like Youtube will surely see a spike in usage. Among other efforts, the popular video platform has been promoting the hashtag #StayHome for the past several weeks and is now launching a global campaign urging people to stay home and watch videos during the COVID-19 pandemic.
The campaign called “Stay Home #WithMe” will include a series of public-service announcements featuring top creators, music artists and celebrities, including: popular 18-year-old vlogger Emma Chamberlain, J Balvin, tennis star Venus Williams, famous chef Gordon Ramsay, Becky G, the Dolan Twins (Ethan and Grayson Dolan), comedian Jeff Gaffigan, Jessie J, Sebastián Yatra, Amber Scholl, Phil DeFranco, Hayley Kiyoko, Conan Gray and actress Hailee Steinfeld.
According to YouTube, “#WithMe” videos have spiked in popularity during the COVID-19 outbreak. Since March 15, daily views of videos that have “#WithMe” in their title have increased seven-fold, compared with the daily average in 2020 before then. Video uploads with “at home” in their titles have also increased over 50% from March 10-15, compared with the average daily uploads year-to-date in 2020 prior to March 10.
Youtube is also including content that will keep visitors up to date on the latest developments of the global pandemic. A COVID-19 “news shelf” is featured on the site’s homepage in the U.S., U.K., Europe and other countries, stocked with videos from sources including ABC News, BBC News, CNN and the New York Times.
The site also has interviews with Dr. Anthony Fauci — the director of the National Institute of Allergy and Infectious Diseases (NIAID) who’s become well known because of the COVID-19 crisis — with Lilly Singh, “The Daily Show” host Trevor Noah, Phil DeFranco and Dr. Mikhail Varshavski (“Doctor Mike”).
With uncertainty and constantly developing news surrounding the virus, it’s natural that users will crave content such as this.
Along with these new features, Youtube has a usual cache of content for viewers who are restricted to home and need an outlet to pass the time, such as movies for rent at a minimal price, as well as movies to view for free.
It’s estimated that by March 30, at least 27 U.S. states will have stay-at-home orders enforced by their respective governors. The combined population of these states is more than 225 million people — which is more than two-thirds of the country’s population.