Is Ultra Prime To Give Developers And Gamers A Steam Alternative?
In 2017 the games industry generated $108.4 billion in revenue, making it one of the most lucrative entertainment industries on the planet. According to reports, “The 2017 Year In Review Report by SuperData shows that mobile games remain the biggest sector, generating $59.2bn, followed by PC at $33bn and consoles at $8.3bn.”
However, much of this revenue benefits 3rd party app stores, social platforms like Steam, and AAA gaming studios. These are several factors which led to the founding of Ultra, a blockchain-based games distribution platform which offers innovations for both developers and gamers.
Players will be able to earn ‘ultra coins’ by participating in various beta tests, studies, and other in-platform functions. Ultra will also allow players to resell digital games and virtual items (in a similar fashion to Steam).
Developers will have the opportunity to get paid instantly for sales, earn a higher revenue share, and have excess to new revenue streams. The team at Ultra also guarantees media figures will find it easy to find independent developers, which benefits the media and smaller developers and publishers.
Ultra has *executives who formerly worked with Activision, AMD, Atari, Dell, Google, LucasArts, and SEGA — among multiple others. Below is an exclusive interview with Ultra Co-CEO David Hanson, where a number of topics were discussed including how Ultra will handle sensitive content, long-term goals, and how they plan to improve the gaming market for all involved. He also takes the opportunity to explain why the Ultra platform will benefit publishers who usually receive a small portion of the revenue their games create, how users will interact with their platform, and how Ultra is gaining insight from developers to help improve their concept.
David also details how Ultra will allow content creators and journalists to monetize their work on the platform, an innovative concept which could revolutionize the oft-critiqued gaming press. While specific details have not been made public, David did deliver some insight into the concept during his interview with Citizen’s Truth. If successful the Ultra platform would be able to help reduce marketing costs for developers, save journalists time, and allow consumers to find media and games in the same location.
Later in the interview, David explains how the platform will be easy for users unfamiliar with blockchain to operate on Ultra. He also confirms users will not have to worry about any conversion rates. Seemingly, the interface will operate like any other platform, allowing for integration on multiple platforms. The conversation ends with David speaking about how Counter Strike introduced him to the gaming industry, how blockchain can revolutionize gaming, and the timeline for Ultra’s release.
To learn more about Ultra their Whitepaper is available here.
*Correction added, Ultra does not currently have partnerships with these companies.